Analox Attends Pacific 2017


The international maritime exposition, Pacific, has enjoyed another year being the essential showcase for the latest maritime and naval technology.

The exposition, which is a ‘global business event’, attracts ‘senior merchant marine, shore services, maritime and defence industry, military and government decision-makers from around the world.’

Jo Burke, Key Account Manager for Analox Military Systems, recently returned from her long-haul trip to Australia where Pacific was held, after spending several days at the event networking with business associates and partners.

Jo said: “The meetings I had were all with people relevant to our business.”

Delegates from across the globe attended to network and promote their product/service offering, and Analox was keen to get involved.

In addition to the exposition, there were a series of International Maritime Industry Supply Chain Seminars, which provided intimate and informal forums ‘where companies could engage with their counterparts from other nations to identify common challenges, opportunities and solutions.’

Sharing a stand with TP Group, Jo exhibited many of the Analox products from the military division of the company, such as the ACG + and Sub MKIIP. Jo also spent time with other exhibitors and nurtured well established relationships with associates from the company.  




Jo said: “Sharing a stand with TP Group was great because our systems generally complement each other. It made sense to share a stand.”

Jo added: “It was one of those shows where you needed visibility in order to be able to attract delegates to the stand.”

The stand formed part of the UK pavilion of exhibitors, headed by the Department of Industry and International Trade.

“Being on the DiT stand was extremely useful as all the companies look after one another and if they are talking to someone where our offerings can be of use then they pass them onto our stand.”

The Department of Industry and International Trade also helped out those on the UK pavilion by referring delegates to the stands located there.


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“The venue was fantastic and it was clear that there was a global community there; I felt that the event had grown in size in comparison to previous years.”

“The facilities were also good, which I appreciated as I exhibited products from 9 to 5 each day.”

During the trip, Jo was invited to Starship, a venue for drinks and socialising which was organised by the British High Commission, where she was able to meet with other delegates from the UK pavilion.







In addition to evening drinks, Jo was also invited for an industry breakfast, which was arranged by Defence State.

The breakfast included a briefing on employment and migrating to South Australia, with particular reference to the defence industry.

We asked Jo what she considered to be her personal highlights of the trip.

She said: “I really enjoyed going for drinks at Starship with the other members of the UK Pavilion  provided an opportunity to build relationships and increase networking opportunities with like minded companies and also Australian based companies

“I also enjoyed having dinner with Tim Davies from TP Group. We visited a Japanese Restaurant on Wednesday night and it was helpful in further developing our relationship with the company.”


“I enjoyed visiting Sydney, where I heard a talk on Australia’s submarine building programme. This was presented exceptionally well by Admiral Gregory Sammut from the Royal Australian Navy.” 

Jo told us that she found the trip to be really beneficial, both from a business and a personal perspective.

“It was useful networking with so many different people. I felt well looked-after on the UK pavilion which was great as I was a lone traveller.”

“I also thoroughly enjoyed my stay at the Four Seasons hotel which was fantastic. Of course it didn’t hurt to get some sun before the UK winter arrives!”

Analox Military Systems will be next exhibiting at SAMAP 2017. Click here to view our events and exhibitions calendar.